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Sparks Redevelopment

Redevelopment is a primary tool used by the City of Sparks to keep local taxes at home and in the project areas that generate those taxes, to revitalize areas of neighborhoods and business districts.

The Sparks Redevelopment Agency governs the two redevelopment areas inside of the City of Sparks. It has the power to buy private property for resale; reallocate property tax increment in order to finance the redevelopment program of the community; and use eminent domain (condemnation) to acquire property.

The Beginning
The City of Sparks first saw the need and began redevelopment in 1978 with the creation of the Sparks Redevelopment Agency and the adoption of the Town Center Project No. 1, which included public improvements along Victorian Avenue to create a public entertainment place. Phase II of the plan started in 1987 and improved parking by building a 420 space parking garage, and a Victorian-themed area for hosting special events. The Agency negotiated the construction of the Century 14 Movie Theater Complex. The complex was completed and opened to the public in April 1998. Along with the movie complex, the Agency was able to build a 702 space Victorian style parking garage. Nearby, a large plaza with a unique fountain and clock was constructed to enhance the experience for visitors to the square.

Area 1 – Victorian Square Today and Tomorrow

In October 2004, the Agency board of directors approved professional services agreements with a real estate market analysis consultant and an architecture and urban design firm to help the Agency identify retail and mixed-use alternatives for Victorian Square, evaluate the market demand, formulate recommendations, and translate these recommendations into conceptual site plans. The Agency is currently moving forward with development of a mixed use project that will include retail, housing and relocation of City Hall to the downtown area.

Victorian Square Redevelopment Plan
Victorian Square Site Plan – Phase 1
Victorian Square Master Plan – 13 meg PDF

Redevelopment Areas
Redevelopment Areas 1 & 2 (map updated Sept. 2008)
Redevelopment Area 2A Oddie Blvd (map updated Sept. 2008)
Redevelopment Area 2B Southwest Industrial (map updated Sept. 2008)
Redevelopment Area 2C Sparks Marina (map updated Sept. 2008)

For more information contact:
Armando Ornelas
Assistant Community Services Director
City of Sparks
(775) 353-1644