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New Cycling Event Favors Tweed Over Speed

Lincoln Highway Tweed Ride is a ride centered around fashion and history

The Truckee Meadows Bike Alliance along with City of Reno and City of Sparks have collaborated on a unique event that will showcase the Old Lincoln Highway, otherwise known as 4th Street and Prater Way. This inaugural event, the Lincoln Highway Tweed Ride will take place on October 7 and emulates “Tweed Rides” held in hundreds of cities in several countries.

The three-mile ride from The Depot (325 E. 4th street) in Reno and continues to Sparks on Prater Way following the route of the Old Lincoln Highway. The ride ends with a party on the plaza (in front of the Galaxy Theater) in Victorian Square with food trucks and a band.

“You will not see any spandex at this cycling event,” said John McCann, president of the Truckee Meadows Bike Alliance. “This slow ride is a fashionable, self-paced bicycle celebration,” he elaborated.

Guests are encouraged to wear tweed, Victorian, steam punk, or any other histori­cally-themed attire, but it is not required. There will be contests – Best Dressed: Trousers/Bloomers, Best Dressed: Skirts/Kilts, Best Beard/Moustache, Best Bicycle – for those who dress up.

To assist participants with ideas for outfits, a fashion show is planned for October 4, at Great Basin Brewery at 6:30 p.m. The show is being produced by 39 North and Junkees with help from Great Basin Brewing Company.

All guests who check in at The Depot between 10 and 11 a.m. will receive a free map. This map will direct riders to local businesses participating in the event and to locations where answers can be found for a self-paced historical scavenger hunt. Participants are encouraged to take part and to have fun learning about local history.

Musical Guests will be the Sierra Sweethearts. This local band plays swing, bluegrass and brings a whole lot of “silly,” according to their website. A perfect combo for an audience dressed up in old fashioned outfits to ride bikes.

Sponsors and partners of the event are City of Sparks, City of Reno, Nugget Casino Resort, Great Basin Brewery, 39 North, Reno Bike Project, Kiwanis of Sparks and Great Basin Brewing Company.

Schedule, subject to change
Thursday, October 4, Fashion Show, Great Basin Brewery Stage, Sparks Victorian Square

6:30 p.m. – 7:00 p.m.     Fashion Show courtesy of Junkees, 39 North and Great Basin Brewery

Sunday, October 7, 2018, Inaugural Lincoln Highway Tweed Ride
10:00 a.m. – 11:00 a.m.  Check in at The Depot

  • Sign up for contests
  • Bike decorating
  • Photo booth
  • Face painting

10:00 a.m. – 1:00 p.m.    Open ride event between The Depot and Victorian Square

  • Activities by local businesses along route

12:00 p.m. – 2:30               Tweed Ride After-Party

  • Free tours of Museum, Train and Glendale Schoolhouse in Victorian Square
  • Food Trucks
  • Music

1:30 p.m.                             Announce contest winners

2:00-4:00 p.m.                   More self-paced exploration of 4th Street & Prater Way

 About Truckee Meadows Bike Alliance:
The Truckee Meadows Bicycle Alliance (TMBA) is a group of organizations and individuals dedicated to promoting safe bicycle commuting in the Truckee Meadows.  Promoting bicycling as an alternative form of transportation is important to TMBA to reduce air pollution and traffic congestion, promote good health, safety and inspire others to ride.  Since 2005, Bike Week has been organized by TMBA.  Bike Week has become a successful event in the Truckee Meadows by encouraging members of the community to ride instead of drive for one week in May.