VISION 

Be the city of choice for residents, businesses and visitors.

MISSION

By establishing financial stability and an effective work environment, the City of Sparks provides a safe environment, economic development, special events, cost-effective sustianable services, and opportunities for citizen involvement.

The Vision and Mission are supported by two core goals: Financial Stability and Employee Relations and five Strategic Goals representing community well-being, sustained growth, and engagement.

A)   Financial Stability: Maintain fiscal policies to ensure a prosperous, sustainable city.

Core Services supporting this Strategic Goal:  City Administration

Our FY 11/12 Citywide Objectives:

i)       Strengthen and stabilize the city’s financial position for sustainability and a balanced budget.

ii)      Establish performance-based spending priorities based on the city’s Core Services.

B)   Employee Relations: Provide a successful and efficient work environment.

Core Services supporting this Strategic Goal:  City Administration

Our FY 11/12 Citywide Objectives:

i)       Improve overall workplace satisfaction by providing a working environment that encourages resourcefulness, appreciation and openness, where employees feel safe in expressing concerns.

ii)      Focus on employee retention through career development and succession planning to transfer institutional knowledge and skills throughout the organization.

iii)     Build trust, respect and meaningful, effective communication between and among departments.

1.    Promote the safety of our residents, businesses and visitors.

Core Services supporting this Strategic Goal: 1, 2, 3, 4, 6, 8, 10, 11, 12, 13, 14 and 15

Our FY 11/12 Citywide Objectives:

1.1.Maintain Police Services at 2011 service standards.

1.2.Maintain Fire Services at 2011 service standards.

1.3.Maintain legal representation to the City of Sparks with civil, criminal and victim advocate support.

1.4.Maintain supervision and enforcement of all court orders.

1.5.Support the Truckee River Flood Management Authority.

2.    Explore and promote opportunities for economic development and special events.

Core Services supporting this Strategic Goal: 19, 25 and City Administration

Our FY 11/12 Citywide Objectives:

2.1.Complete and adopt an Economic Development Plan for the city.

2.2.Increase special event days by expanding special events to other venues.

2.3.Increase advertising to gain public brand awareness.

2.4.Define the Direction of Victorian Square; set clear goals and implement action plans.

2.5.Completion and initial implementation of Comprehensive Plan.

3.    Manage resources to keep pace with technology, infrastructure, and sustainability needs.

Core Services supporting this Strategic Goal: 5, 7, 9, 16, 17, 18, 20, 21, 22, and 23

Our FY 11/12 Citywide Objectives:

3.1.Develop/maintain the technology framework to support city operations.

3.2.Manage the city’s infrastructure to the CIP & Regulatory requirements.

3.3.Increase Graffiti Abatement Response.

3.4.Implement energy conservation and generation sources.

3.5.Define Asset Management Plan for Truckee Meadows Water Reclamation Facility (CIP).

4.    Encourage our citizens to interact with their city government and build strong alliances with other government entities.

Core Services supporting this Strategic Goal: City Administration

Our FY 11/12 Citywide Objectives:

4.1.Identify Citizen Groups and design and implement an action plan for city government interaction.

4.2.Initiate and advance state strategic alliances to improve funding and resource opportunities.

4.3.Initiate and advance federal strategic alliances to improve funding and resource opportunities.

4.4.Evaluate the merit of regional strategic alliances; maintain those of value, and disengage from those with no benefit or potential for advancement.

4.5.Increase volunteer opportunities within the City to engage the community in local government.

5.    Improve and promote quality of life in the City of Sparks.

Core Services supporting this Strategic Goal: 17, 24, and 26

Our FY 11/12 Citywide Objectives:

5.1.Increase revenue through sponsorships to develop quality of life initiative.

5.2.Explore acquiring additional facilities to better meet the needs of the community.

5.3.Secure open space.

5.4.Develop a safety plan for the parks.

5.5.Rebuild budget to support recreational services/activities (FY12-13).

5.6.Develop Park Maintenance Plan to avoid further decline.

January 31, 2012